Hospitality Mavericks: Boosting your business through storytelling

03/11/2022

by Annica Wainwright

Join Annica Wainwright and Michael Tingsager, fellow Scandinavians, as they discuss all things 2Forks on the Hospitality Mavericks podcast.

In this episode, Annica talks about the core principles of persuasion, how she trains people to write their own copy, collaborating with clients, her ‘magic two-question survey’, and what developments in tech she’s excited to see.

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Logo of the company 2Forks - a copywriting business specialising in brand voice, menu engineering and customer journey optimisation for food, drink and hospitality businesses

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