The Hospitality Playbook Podcast: Use a highlighter to increase your menu profitability

26/03/2024

by Annica Wainwright

Hosted by Liam Jones of Pilla, Annica Wainwright explains how menus can be used as a powerful tool to drive specific behaviours and increase profitability. She also shares a visual strategy using highlighters to identify and improve menu performance.

Share

FacebookTwitter

Want to invite Annica onto a podcast?

Privacy Overview
Logo of the company 2Forks - a copywriting business specialising in brand voice, menu engineering and customer journey optimisation for food, drink and hospitality businesses

Though cookies aren’t quite as fun or delicious as they sound, they are useful to help you navigate efficiently and perform certain functions on our website. If you’re still interested, they break down into different categories, as outlined below. Spoiler: none of them are edible.

You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.

Strictly Necessary Cookies

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional

These cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback and other third-party features.

Analytical Cookies

We also use third-party cookies that help us analyse how you use this website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc. These cookies will only be stored in your browser with your prior consent.