Over the past 10 years, 2Forks co-founder Annica Wainwright has supported some of the biggest restaurant brands with Menu Engineering, Brand Voice and Copywriting, including Wahaca, Dishoom, Hawksmoor, Rosa's Thai, Caravan and Pizza Pilgrims.
Now YOU can learn the tricks of the trade from one of the biggest Menu Geeks and Copywriting pros in the world 🙌
A hands-on, interactive workshop designed to make your menu work harder for your customers, your teams and your bottom line.
A digital access course with a live and interactive online community. Get your hands on Menu Engineering templates, PDF checklists, weekly Q&As and monthly live chats.
More details about our digital courses will be coming soon, sign up to be the first one to hear and book your spot. For in-person workshops, we’re probably coming to a city or town near you soon, click here to book a space or enquire about a team workshop.
“I can’t explain how much I loved yesterday. Learning from a woman who is so knowledgable and approachable, and clearly top of her field, was inspiring in itself. I’ve been to so many seminars that have left me flat and uninspired – this was the complete opposite. Such a great day. It felt so personal being able to get one-on-one time at the end.”
Sue Holloway, Roxy Restaurants
“Menu engineering is such a unique but important element of marketing – and yet, it’s not something that you often consider. That’s what makes this course so valuable – actionable insights that you can immediately implement into your business. I found it especially helpful as a small marketing team of one.”
Emily Jacobs, Marcus Wareing Restaurants
“Amazing – practical and easy to apply principles. SO much knowledge poured into the session and such a fun way to learn. Annica clearly knows her shit, and gave us some great takeaways and titbits as well as some much bigger thinking for menus.”
Mary-Kate Shannon-Little, Dirty Bones
“Insightful and thought provoking. I really enjoyed going through the matrix and understanding the key things to look at when designing a menu. I also enjoyed looking at actual menus. It really helped me visualise things.”
Alice Woodhead, Various Eateries 
“Even if you think you know how to ‘do’ menus, you can benefit from downloading a whole load of tips and tricks from Annica. She is the most wonderful host and she demonstrates the end-to-end process of building optimal menus from research through to design based on years of experience and testing. The day will ultimately deliver real and significant ROI to your brand and business, and you’ll have a lot of fun!”
Frank Maguire, Big Penny
These workshops suit hospitality businesses of all sizes – from small independents to large groups.
People who got great value from previous workshops included:
