DK Books

2018

The Brief

DK Books came to us in February 2018 with a commission for a new reference and recipe book, The Science of Spice. The idea: demystify spices for home cooks, and they’ll be more confident digging into the spice rack when they’re cooking. The publisher needed detailed chapters on spice palettes and stories from around the world, as well as recipes with unusual spice combinations.

Our Approach

After digging deep into the spice stories and palettes of South-East Asia and the Middle East for the chapters on each region, we moved on to traditional spice blends and twisting up the flavours for the recipes. Each recipe had to be inspired by its region, but with a revamped spice blend, so an Asian larb salad with curried duck for the SE Asian chapter, and a Lebanese ejjeh omelette with a chipotle and black lime harissa representing the Middle East.

What We Delivered

Two chapters, 32 spice blends and four original recipes were delivered in February, and returned to us in glorious hardback form when The Science of Spice was published in October 2018. It rocketed straight to the top of the Amazon bestseller list (Organic Chemistry category).

Want to chat about your project?

Privacy Overview
Logo of the company 2Forks - a copywriting business specialising in brand voice, menu engineering and customer journey optimisation for food, drink and hospitality businesses

Though cookies aren’t quite as fun or delicious as they sound, they are useful to help you navigate efficiently and perform certain functions on our website. If you’re still interested, they break down into different categories, as outlined below. Spoiler: none of them are edible.

You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.

Strictly Necessary Cookies

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional

These cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback and other third-party features.

Analytical Cookies

We also use third-party cookies that help us analyse how you use this website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc. These cookies will only be stored in your browser with your prior consent.