Join Annica Wainwright and Michael Tingsager, fellow Scandinavians, as they discuss all things 2Forks on the Hospitality Mavericks podcast.
In this episode, Annica talks about the core principles of persuasion, how she trains people to write their own copy, collaborating with clients, her ‘magic two-question survey’, and what developments in tech she’s excited to see.
Links:
- ‘Influence: Science and Practice’ by Robert Cialdini
- The Food Marketing Club
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